HEY, I’M ALENA.
I studied scenography and theatre costumes - which is basically a degree in seeing the world as a stage worth dressing beautifully. Then I spent nearly ten years in retail, which taught me everything about great customer service and customers behaviour. Then covid arrived, I got bored, and I started taking apart an old armchair. That was the beginning.
What started as upholstery slowly became something much bigger - and much harder to explain at familydinners. Lampshades pulled from attics. Chairs that hadn’t been sat in for decades. Furniture that everyone else had given up on. I couldn’t stop seeing what things could become.
Once you start seeing. potential in forgotten things, you start seeing it everywhere.
Now I work from a small studio in Vinohrady, usually with my dog Deno somewhere underfoot, surronded by bolts of fabric, and more tassels that any person probably needs. I’m obsessed with texture, colour, complicated patterns and everything shiny.
Over the years the studio has grown - in the best, most chaotic way. What started with upholstery became lampshades, then sculptural pillows, then beeswax bags. Different objects, same obsession: find something overlooked, understand what it wants to be, and make it better than it was.
If you have something forgotten, something with good bones that just needs someone to believe in it - I’d love to hear about it.

